The success of any business depends greatly on the ability to find a common language with customers and business partners. Any efforts to open up a new market must be accompanied by a professional website translation that is up to the global expansion. Having a website translated is one of the best ways to reach foreign markets and increase your international sales. The translation of a website can attract thousands of potential customers. The Internet opens up new horizons for international marketing by giving you access to markets around the world just as easily as to the local market. It is necessary to correctly convey the message, taking into account the specifics and the culture of the target audience. To achieve complete globalization, only one challenge remains, which is the language barrier.