It can be difficult to come up with new, original content ideas on a regular basis. Using Google Trends, you can establish yourself as a reliable source of fascinating and relevant material that will engage your clients and bring more traffic to your website.
Google Trends isn’t just for writers for topical news channels or blogs: the data on longer-term search patterns can be extremely beneficial for evergreen content production.
You can see what people are searching for, the types of terms they’re using, and their geographic location. With Google Trends, you can find a large list of different topics that you can explore in order to find something interesting to write about!
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How can you use Google Trends?
Do you find yourself scrolling endlessly on Google Trends? Do you wonder how to use it for marketing or content ideas? In the next few lines, we will cover how to find out what is trending and the best time of day to publish your content. Now let’s get started!
One of the biggest difficulties is to come up with fresh topics for your content that will engage your target audience. With Google Trends, you can give the data context and meaning by using visual charts to present them and compare similar terms, see information by interest in a region, or highlight queries that are related.
Keyword research is one of the best uses for Google Trends. Keywords are important in digital marketing, SEO, social media marketing, and blogging, among other things. Keywords are a direct approach to look into the thoughts of people and determine what topics or goods they are most enthusiastic about in their life.
Using the correct keywords allows you to optimize your content for search engines and ensure that it receives top results, resulting in increased reach and traffic. However, keyword research is the first step. You can accurately decide which keywords to target that get the best results using Google Trends.
You might have been looking for men’s shoes, for example. A fast Google Trends search, on the other hand, may suggest that people prefer the term men’s sneakers. It may seem like a minor distinction, but even minor adjustments can have a major impact on your search traffic and engagement.
You can also look at other common terms in the category and even compare keyword popularity by geographic location. This knowledge will make finding the perfect keywords for local SEO much easier.
Finding relevant topics to write about can help you get more traffic through your content. Simply go to the dashboard and find stores that are currently trending. Use the filters to find the right category that is interesting and relevant to your target audience.
- When choosing a topic make sure that it is:
- Relevant to your business
- You have the knowledge to write on that topic
- It has relevance to your target audience
Staying ahead of the curve in the industry requires more than just focusing on yourself. You must keep an eye on your competition, and one method to do so is to use Google Trends. You may compare your brand to your competitor’s brand by searching for terms with both.
You can, for example, search Apple and Samsung phones to determine which phrase gets the most searches and, as a result, which brand customers prefer. If you think your competition is outperforming you, look into other trends using their brand name to discover what they’re doing that’s attracting so much attention.
Optimize Your Local SEO Strategy
You may use Google Trends to find local trends and optimize your local SEO strategy because it can be customized to filter for specific locales and sub-regions.
If you live in a seaside area and own a small graphics business, for example, discovering that a search term like “horseshoe crab” has risen in popularity can influence the iconography of the next business logo you create.
One important factor to remember is that practically all of your competitors are using the same keyword breadcrumbs from Google Trends as you are, thus translating local searches into innovative uses frequently requires getting creative with long-tail terms.
Using the previous example of “marathon training,” you might be astonished to learn which metropolitan regions have the most Google searches – information that would be quite useful when planning a regional SEO strategy.
Seasons can have a significant impact on the sales and performance of particular products. During the summer, for example, swimsuits and beachwear become extremely popular in online searches. Similarly, if you work with a product or service that is affected by the seasons, you can use this internet search engine to check seasonal trends.
You can plan your marketing approach around when your products are most popular in online searches once you know when they are. You can also look for complementary goods that will help you sustain your business and generate a consistent revenue stream throughout the off-season.
Whether you want to improve blog traffic or attract more clients, Google Trends is a useful tool. It is completely free and simple to use, so even complete beginners in the world of digital marketing and SEO may benefit from it.
Now that you know how to utilize Google Trends for marketing, business, and content ideas, you should combine it with other Google tools like Google AdWords and Google Insights to get the most out of it.